

Introduction to Squeeze Pages
Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages.
In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.
Another common word that is often used to describe Squeeze Page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of Squeeze Page, which usually has an opt-in form in sight when the page loads.
So what is important to learn in an introduction to Squeeze Pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.
Another important thing you will want to take away from this introduction to Squeeze Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.
These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).
Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.
If there is anything you absolutely must take away from an introduction to Squeeze Pages, it is that you cannot create a Squeeze Page or squeeze page that isn't focused.
The Squeeze Page System
The Squeeze Page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.
Let's start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your Squeeze Page should always be an opt-in form. Others will suggest that it should simply be a sales page.
Whether it's a free newsletter or a product for sale, the Squeeze Page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.
Once they subscribe or buy, the Squeeze Page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.
Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the Squeeze Page system to generate revenue.
One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.
Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.
The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.
It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.
What You Need Before Getting Started on Your Squeeze Page
Before you get started building your Squeeze Page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your Squeeze Page.
One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return.
In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software.
If you don't have the skills to do either, you can always hire a professional to do it for you through Elance.com or Guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).
Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services will allow you to make transactions quickly.
Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.
Another thing you will need before you can get started on your Squeeze Page is some way in which to create a realistic signature. http://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program.
Planning Your Squeeze Page Theme
Perhaps the most important part of creating a Squeeze Page is planning your Squeeze Page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine optimization, planning your Squeeze Page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple Squeeze Pages, each which is optimized around a different phrase.
If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your Squeeze Page theme will again entail tuning a number of different pages to fit the keywords you are purchasing.
This is actually where most people fail when they create a Squeeze Page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one Squeeze Page and send all traffic to it. This is a big mistake.
Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying?
If, for instance, you have a newsletter about Legos and toy blocks, so you group it under the loose heading of “toys,” a visitor who is looking specifically for information about either Legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching.
Instead, you will want to setup a page centered around Legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.
Going one step further, in addition to planning your Squeeze Page theme, if you are creating a Squeeze Page for a newsletter, you may also want to segment your list, so you can send information specifically about Legos to those who request it – and information about blocks to those who request it.
How to Write a Squeeze Page that Converts
Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they slop together elements that they have seen used in other Squeeze Pages – but usually do not put them together in the same way the owner of the successful Squeeze Page did.
One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.
With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.
For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.
Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point.
Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.
Now, this doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible.
However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I've mentioned previously.
You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).
Now, if you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”
For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:
a) Doesn't see any benefits; and
b) Suspects that you will sell their email address to spammers.
Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.
In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report).
Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.
Tips on Increasing Your Squeeze Page Conversion Rate
There are three major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these three elements at a few others.
The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.
This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.
Tip: By adding your picture and signature, you can significantly increase a gain in your visitors' trust.
Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.
The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?
Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.
In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice.
But if you're using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.
Follow all of these steps and you will significantly increase your Squeeze Page conversion rate.
Driving Targeted Traffic into Your Squeeze Page
Driving traffic into your Squeeze Page – it sounds easy, doesn't it? Well, it's not. And no matter how great your Squeeze Page is, it wont matter if no one ever reads it.
Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your Squeeze Page.
One way in which you can drive traffic to your Squeeze Page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time.
Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).
Another way in which to get natural search engine traffic is by optimization your website for certain key phrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.
Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords.
As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked Squeeze Pages.
This means you will have to start with some careful keyword research; and you will then have to alter your Squeeze Pages to match that research. These are some of the most commonly used tools for driving traffic to a Squeeze Page; however, they are not always the most effective.
Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.
Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don't realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.
One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible “partners” -- or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts.
There's only one important thing you should keep in mind when contacting joint venture partners – and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn't easy, they'll accept other joint venture offers over yours.
Another way in which you can drive traffic to your Squeeze Page is through blog and forum posting; however, it is important that you do not spam, as many businesses do.
Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature – and try to network with people on the forum who work in similar fields.
Your approach to blog posting should be similar. Include a signature file that links back to your Squeeze Page, but don't spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.
Finest Examples of Squeeze Pages
http://www.pluginprofitsite.com/main-18365/specialoffer.html
http://www.pluginprofitsite.com/main-18365
http://www.moreinfo247.com/9788149/SIM
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist.
** Home Biz "Top Pick" **
"Who Else Wants A PROVEN Internet Business With 6 Easy Automated Income Streams??"
→Click Here To Learn More...↓
With the employment situation becoming more and more problematic, thousands, if not millions of people, are turning to self-employment methods to provide for their needs. Self-employment has always been a dream for the millions. Luckily, the growing use of the Internet worldwide is now providing everyone the opportunity to work from home.
But starting a home-based internet business is not the simple task that many think it to be. It actually requires quite a lot of time and effort to begin an online venture. And just like in the real world, there is always the possibility that your venture will not take off. In other words, you can still fail.
The Internet is not equivalent to financial panacea; it is not a magic wand that you can wave and make all your money troubles go away. The Internet is a medium for doing business - nothing more, nothing less. It is getting more and more competitive as time goes by; it is characterized by rapid change. As in the outside world, you will have to keep up to survive.
Do not be discouraged though. While it is true that the Internet is becoming more and more competitive, it is also true that millions of people now make a decent living through its use. In fact, you can find examples of people who make a very good living. You can be one of those people.
You may not realize it at the moment, but you have the talent and the smarts needed to create your own home-based business opportunity. The first thing you will have to do is take inventory of yourself. This is where it all begins. If you want to begin a home-based business, you must first ask yourself a few questions. For example, what do you like to do? Ideally, your home-based business should involve something that you really love to do.
Remember that one of the reasons that you wanted to start this business was so that you can take better control of your life! If you can make money by doing something that you really enjoy, why not? Think of all the areas that you have natural talent in such as areas in which you are vitally interested.
A further question can help you with your self-analysis. Ask yourself...If I had all the time and money in the world, would I still be doing this thing? If you can honestly answer yes, then you have hit the proverbial jackpot!
This activity, product, or service will be your key to success. Not just financial success, but spiritual success that can lead to happiness. For what could be a better way to spend your days than doing something that you truly love; something that is meaningful to you?
In sum, before you start a home-based business, think of what you can offer to the market. If you are planning on making your work-at-home opportunity a long-term project, make sure that what you provide is something that you love doing. If you do, you have taken the first step into making your home-based business a success.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main-18365
** Home Biz "Top Pick" **
"Who Else Wants A PROVEN Internet Business With 6 Easy Automated Income Streams??"
→Click Here Or On The "Plug-In Profit Site" Image Below To Learn More...↓
With the employment situation becoming more and more problematic,
thousands, if not millions of people, are turning to self-employment
methods to provide for their needs. Self-employment has always been a
dream for the millions. Luckily, the growing use of the Internet
worldwide is now providing everyone the opportunity to work from home.
But starting a home-based internet business is not the simple task that
many think it to be. It actually requires quite a lot of time and
effort to begin an online venture. And just like in the real world,
there is always the possibility that your venture will not take off. In
other words, you can still fail.
The Internet is not equivalent to financial panacea; it is not a magic
wand that you can wave and make all your money troubles go away. The
Internet is a medium for doing business - nothing more, nothing less.
It is getting more and more competitive as time goes by; it is
characterized by rapid change. As in the outside world, you will have
to keep up to survive.
Do not be discouraged though. While it is true that the Internet is
becoming more and more competitive, it is also true that millions of
people now make a decent living through its use. In fact, you can find
examples of people who make a very good living. You can be one of those
people.
You may not realize it at the moment, but you have the talent and the
smarts needed to create your own home-based business opportunity. The
first thing you will have to do is take inventory of yourself. This is
where it all begins. If you want to begin a home-based business, you
must first ask yourself a few questions. For example, what do you like
to do? Ideally, your home-based business should involve something that
you really love to do.
Remember that one of the reasons that you wanted to start this business
was so that you can take better control of your life! If you can make
money by doing something that you really enjoy, why not? Think of all
the areas that you have natural talent in such as areas in which you
are vitally interested.
A further question can help you with your self-analysis. Ask
yourself...If I had all the time and money in the world, would I still
be doing this thing? If you can honestly answer yes, then you have hit
the proverbial jackpot!
This activity, product, or service will be your key to success. Not
just financial success, but spiritual success that can lead to
happiness. For what could be a better way to spend your days than doing
something that you truly love; something that is meaningful to you?
In sum, before you start a home-based business, think of what you can
offer to the market. If you are planning on making your work-at-home
opportunity a long-term project, make sure that what you provide is
something that you love doing. If you do, you have taken the first step
into making your home-based business a success.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main-18365
Promoting your Internet home business is one of the most important steps to becoming successful, and should be treated as such. Aside from the amount of time it takes in the beginning (i.e., coming up with the idea for your business, figuring out your exact service or product, creating a work space, hiring employees, and finding the funding for everything), spending a significant amount of time on promoting is crucial.
How is your business going to succeed if no one knows about it? It is not going to promote itself, after all. Once you have finished working out the kinks of your home business, you need to develop a plan for promoting your Internet business.
Here are some key points to consider:
1. Who is your target customer base?
If your business were web design, a good start for a customer base would be would be other businesses looking to create company websites. The idea is to advertise in places these businesses, or the people who work for them, will see you. The idea is not to advertise, say, on a website about gardening operated by your sister-in-law. Sure, it may save you some money, but in the long run, who is going to see it? Which brings us to our next point.
2. How much money can you afford to invest in promoting your business?
Those of you who have thus far been successful in your Internet business will have more money to spend than those of you who have just started. Still, there are inexpensive ways for promoting your Internet business. Consider websites that allow you to build free websites of your own, such as Yahoo! Geocities, taking out ads in your local classifieds, and most importantly word-of-mouth. Later, when you have more money, you can invest in your own business website, business cards, and even pay for advertising space on other major websites.
3. How much time can you afford to invest in promoting your business?
Consider the number of people (employed by you or just eager to help) that you will rely on. Is it just you and maybe a friend? If so, you will want to zone in on two or three ideas for promoting your Internet business that are the most likely to get your business seen by the public. Have a few more people to work with? Then try assigning each person a promotion project.
Promoting your Internet business will not be easy in the beginning just like every other step in making your Internet business dream a reality, it will take hard work and dedication. Use these points to help you in promoting your Internet business in an organized manner, and soon your business will start promoting itself!
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
Many people believe that starting a home base business is tough because they can not find the time to promote it and, ultimately, get it off the ground floor.
However you could be no further from the truth because you can find time to start your home business by laying out a schedule and sticking to it. Did you know that time management plays a huge role in running a home base business? Granted - finding the time is no easy task.
The first thing you will need to do is sit down and write down your typical day-to-day schedule with activities such as when you get up to when you brush your teeth, take a shower, get your kids to school, etc.. Make examples such as these your main focus points and write down the time-slots your typically allocate for these activities.
We all have twenty-four hours given to us in a day. So your emphasis needs to be on managing yourself better in time after you create it.
Let us review your main focus points with the following tools.
1: Write down your current schedule...
A. Work hours
B. Commuting
C. Weekend time with family
D. TV time
E. Workout time
F. Anything else
2: Focus on creating time...
A. Draw an outline of the above list
B. From there you should write in the time you plan to work on your home based business
C. Focus on your weekend time with your family
Sticking With Your Schedule
Make family and friends understand what you are trying to do by letting them know that you will be working from your new home office and that there is a certain time you would like for them to stop by or call. By doing this, sticking with your schedule will be a lot less challenging. What I mean by sticking with your schedule is do not blow off the allocated time by not doing what you are supposed to do. You need to be accountable to yourself.
Taking your home base business seriously is all about planning, creating, organizing, and, ultimately, meeting with a client(s). That is why you need to sit down and dedicate time for your home business then manage yourself better in that time created. Many people believe that creating time for your home business can not be done. It is not magic - just stick with the basics I have outlined for you and you will accomplish things you once believed were not possible.
I know that creating time for business is a big obstacle for most people because they feel they do not really have the time in the first place. In fact, I used to think that way. That is why people who are serious about success are finding ways to create time by putting it in writing.
Here are some tips on managing yourself better in time.
1: If your child stays up late, focus on the kids.
Do not focus on what you could be doing. If something comes up, decide to embrace the activity. Usually, you will find that it is better to do what you need to do (i.e., attend to priorities) than not. You need to remember to stay well grounded when focusing on everyday tasks.
2: Focus on your time by using paper-based or electronic recording tools.
Handy electronic recording devices can be useful when you are coming up with ideas for your business. You should always keep a notebook because you may never know when a bright idea will come to mind.
3: Focus on one item at a time.
Do not try to multi-task. It has been proven through study after study that it does not improve performance. Instead of three to eight items at a time, like a laser beam...focus on one. This way you will not cloud your memory, bog yourself down, and cause yourself to lose focus on what you are trying to do.
If you follow my suggestions here, Father Time will surely be there helping you out every step of the way.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
The growth of the Internet is opening up more opportunities. Making money online is one of them.
People choose to make an Internet income for many reasons. They want to have more time for the family. They are tired of being under a controlling boss. They want to make some extra money. What ever the reason may be, they want to be successful at making money online.
Here are a few tips on helping you be successful when making money online:
1. Determination
Be determined when approaching your way of making money online. If you give up too quickly you are never going to find a way to make money online. Most people who have actually found victory from making money online have been dedicated to what they do. They didn't give up once they found out that they were not automatically raking in money.
2. Build a website
No matter what you do online, a website is a plus. If you own an online business this is a must. If you do not own a business, you can advertise yourself through your website. An example is a person who is a writer. They can build a website in order to advertise themselves. His website could include samples of his work, information about himself, and contact information. Visitors who visit his website may hire him because they like the samples that they reviewed.
3. Find something that you are interested in
When making money from something you are interested in, you will be willing to put forth more time for it. You also will not get bored. Since you will not be bored, you will be less likely to quit trying to make money online.
4. High speed Internet
A fast Internet connection is really important. Making money online requires you to constantly be on the Internet.
5. Communication tools
It is extremely important for customers and colleagues to be able to contact you. This can be over telephone, but that is not the only way. Other methods of communication are instant messaging and email.
6. If you need to, be a sales person.
This is relevant to the major ways of making money. If you own an online business, you must convince customers to buy your product. For example, if you are a freelancer, you must sale yourself by convincing companies that you are better than any other candidate for the job.
7. Organization
Being organized will help you keep track of things; thus, improving your productivity.
8. Trust
Gain your customers' trust. Making yourself a reputable source will improve your earnings.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
With the employment situation becoming more and more problematic, thousands, if not millions of people, are turning to self-employment methods to provide for their needs. Self-employment has always been a dream for the millions. Luckily, the growing use of the Internet worldwide is now providing everyone the opportunity to work from home.
But starting a home-based internet business is not the simple task that many think it to be. It actually requires quite a lot of time and effort to begin an online venture. And just like in the real world, there is always the possibility that your venture will not take off. In other words, you can still fail.
The Internet is not equivalent to financial panacea; it is not a magic wand that you can wave and make all your money troubles go away. The Internet is a medium for doing business - nothing more, nothing less. It is getting more and more competitive as time goes by; it is characterized by rapid change. As in the outside world, you will have to keep up to survive.
Do not be discouraged though. While it is true that the Internet is becoming more and more competitive, it is also true that millions of people now make a decent living through its use. In fact, you can find examples of people who make a very good living. You can be one of those people.
You may not realize it at the moment, but you have the talent and the smarts needed to create your own home-based business opportunity. The first thing you will have to do is take inventory of yourself. This is where it all begins. If you want to begin a home-based business, you must first ask yourself a few questions. For example, what do you like to do? Ideally, your home-based business should involve something that you really love to do.
Remember that one of the reasons that you wanted to start this business was so that you can take better control of your life! If you can make money by doing something that you really enjoy, why not? Think of all the areas that you have natural talent in such as areas in which you are vitally interested.
A further question can help you with your self-analysis. Ask yourself...If I had all the time and money in the world, would I still be doing this thing? If you can honestly answer yes, then you have hit the proverbial jackpot!
This activity, product, or service will be your key to success. Not just financial success, but spiritual success that can lead to happiness. For what could be a better way to spend your days than doing something that you truly love; something that is meaningful to you?
In sum, before you start a home-based business, think of what you can offer to the market. If you are planning on making your work-at-home opportunity a long-term project, make sure that what you provide is something that you love doing. If you do, you have taken the first step into making your home-based business a success.
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The Biz Opp Mentor
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist.
How is your business doing? Is it growing, stagnating or losing ground? If your business is not growing, it could be the result of a poor business idea or plan, a lack of advertising, or the mismanagement of your business resources.
Let us face it. Running a successful business enterprise is not the easiest thing to accomplish. Your struggles could be the result of factors beyond your own control or factors within your control --- your own actions and decisions.
Factors Outside Your Own Current Control
If your business is stagnating or dying, there are several factors that could be the cause of your current financial discomfort:
-Your local economy could be suffering stagnation or negative growth.
-Your competition might be fiercely competing for your customer base.
-The building, into which you have signed a lease, might be seen by local residents as the home of businesses that fail, so they will not support you until you have proven your long term viability.
-You could be in a terrible location and trapped by your lease.
Factors Within Your Own Control
On the other side of the coin, there are several more factors that could be causing you pain that are well within your control:
-You are not spending enough time planning for the future of your business.
-You are not spending enough time or resources on developing and distributing good advertising. -You do not have enough staff available to fill incoming orders or to serve interested customers.
-You are simply mismanaging your financial or human resources.
The Most Abused Human Resource In Most Businesses
By watching the activities of many small business owners, one has to ask themselves if the business owners are masochistic? According to website dictionary.reference MASOCHISTIC - adj : 2. The deriving of pleasure, or the tendency to derive pleasure, from being humiliated or mistreated, either by another or by oneself. 3. A willingness or tendency to subject oneself to unpleasant or trying experiences.
How is it that I can even venture to suggest this definition fits the behavior of many small business owners? Simple. Small business owners often submit themselves and their families to the demands of their business. Sometimes to the detriment of those involved in their lives.
Of course, one could argue that the small business owner is sacrificing his or herself for the long-term benefit of their families and themselves. Well, one could argue that. And in some cases, the argument would be true. In other cases, the argument would not even remotely be true.
The Danger In Failing To Understand The Value Of Your Own Time
The deadliest consequence in any business is the failure of the owner to understand the value of his or her own time. Even a thriving business can die under the weight of an owner who does not place the proper value on his or her own time.
Some owners work long hours for little return because they do not understand their own value. Some of these owners will eventually quit their business for a job that could provide a higher living wage. Others, while thriving, may keep themselves doing tasks that can be and should be done by others.
Sometimes, the business owner wants to believe that he or she alone can do the task, or they want to do the things they most enjoy. In the end, these folks fail because the important tasks that should have been done for the purpose of growing the business or meeting the demands of the business have gone undone. The business collapses because they did not take care of the most important facets of their business.
Planning, Goal Setting And Measuring Could Change Your Future Planning will permit you to see where you want to go and how you hope to get there.
Goal Setting permits you to make certain specific determinations about your business. One such goal that should be set early and regularly is the level of income that you want to derive from your business.
Measuring lets you see the true state of your business at any one point in time. Measuring at regular intervals lets you see a moving slide show that will deliver an honest picture of the continuing state of your business.
Additional measuring will permit you to see how much your time could be worth and how much you are really paying yourself. Your measurements should also permit you to put a cost on the specific tasks and functions that are required in the operation of your business.
Making The Right Decisions
If the amount that you want to be paid and could be paid is higher than the cost of doing the task that you are doing, then you should wisely consider having someone in your employment handle the task.
Properly managing tasks and delegating the work at hand can make or break your business. Make the correct decisions and you will be treating yourself better than the average small businessperson.
I wish you and your business the very best.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
It is easy for me to tell you that you need to track the success of your online advertising. It is also easy for me to tell you that you must do so in order to know which of your advertising is helping you to make a profit, to break even, or to break the bank. Far too many advertisers get caught in the online money pits in an effort to develop their online business.
DO NOT BE AFRAID
I also know that when I say these things, some people get spooked. People get spooked because although they might run an online business, they may not understand the technology that keeps their business running. Let us face it. More people are learning how to design and develop their own web pages. In fact, software has been created to help them do so rather easily. But when it comes down to the more complex technologies such as web logs, database technology, and web programming, most people just freeze up and fail to make an informed decision. Some will turn to a programmer with hopes that a programmer could save their online business, and many will get burned by their personal programmers. When a programmer burns a webmaster, the cost can be very high. And at the end of the day, the programmer may leave the webmaster with a broken web site. The only real choices left to most webmasters is to learn how to install pre-made scripts on their own, or to keep their websites technologically simple. *Technologically simple* often fails to help the webmaster find the success that he or she so fervently desires.
UNDERSTANDING THE NATURE OF PRE-MADE SCRIPTS
Web software is often very simple in its installation, so the webmaster really should not fear it. All one needs to install their own pre-made web scripts (software) is an online web site file manager or optional FTP software. They will also need the ability to change the *permissions* on the files on their web server. When downloading scripts for installation on your server, the file may come in .zip, .tar, or .gz format. Each of these are variations on the compressed / zipped file format. There are many utilities available for unzipping files. One such utility is WinZip. Most scripts, once downloaded and unzipped, may appear in text format with extensions such as .php, .cgi, .pl or .cfg. Most of these files can be read as plain text in an application like NotePad. Occasionally, the file will be in a binary format that cannot be read with a text editor. The files that can be read in a text editor are often written in the Perl or PHP programming languages. While most of the scripting will seem like Chinese to you, you will be able to pick out certain sections that can be read and understood easily. If the application also contains a .cfg file, this is your configuration file that can usually be changed to reflect your own personal needs or desires for the operation of the software.
NEXT STEP, UPLOAD THE FILES TO YOUR SERVER
Most of these web applications will have a readme.txt file included with it. If it does, please read it. If it does not, do not worry, this section is for you. You must upload the files to your server as plain text. If you are using FTP to upload the files, then you must tell your software to upload the files in ASCII format. If you are using your web file manager, then the files will automatically upload correctly. Once the file is on your server, then you must change the file permissions. Files with the extensions .php, .cgi, or .pl are executable files and there permissions must be set to 755. Files with the extensions .cfg, .txt, or .html must have their permissions set to 644. Files and folders that will be written to must have their permissions set to 777. Files with no extensions can be classified as any of the above, so check the readme.txt file. 755 defines an executable file. 644 defines a read-only file. And 777 defines a writable file. Once the files are on your server and the permissions are set correctly, the application you have placed on your server should work for you just fine.
LOCATING PRE-MADE SITE TRACKING SCRIPTS
Probably one of the best resources for locating pre-made scripts is by doing a search on Google for "cgi-resources". If after reading this article you still fear the task of installing a pre-made script on your server, then you might seriously consider remotely hosted site tracking software. If you opt for this route, be sure to buy the pro version of the software offered. If you do not choose the paid version, you might find your own competitors having access to your site tracking data! That should not be an acceptable option to you.
THE PURPOSE OF SITE TRACKING
With site tracking software running on your server, you can review how many people came to your website and what URLs they might have used to find your website. You can also see where your visitors have come from, when they came, how long they were on your site, at what page they entered and left your site, and much more. This is the kind of information that will help you to determine with some certainty how effective your advertising is and how profitable your advertising can be. Operating without tracking data is tantamount to operating a business with the intent purpose of failing. I truly want you to succeed with your online business. I know deep down in my heart that the more people who find success online, the greater my own chances for remaining profitable over the long haul.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. One must track with proficiency the amount of dollars being invested into attracting sales and how much ROI those dollars put back into the business. If the investment meets too little return, a product line is doomed to fail in the long-term.
THE BASIC ROI PERCENTAGE CALCULATION
Many experts seem to agree, that calculating an accurate return on investment (ROI) is not an easy thing to do.
I do not intend to give you a thorough analysis of the ROI calculation process. Calculating an accurate ROI is hard to do, but explaining the full scope of ROI calculations in less than 1000 words is far more difficult.
As such, this article is only intended to introduce you to the basic concepts behind ROI calculations. Here is a very basic equation for calculating the ROI:
ROI = [(Payback - Investment)/Investment)]*100
Your payback is actually the total amount of money earned from your investment in your company. Investment relates to the amount of resources put into generating the given payback.
You should run ROI calculations on both monthly and yearly timelines.
IMPROPER CALCULATIONS BY MANY SMALL BUSINESS OWNERS
The actual amount of investment into a business is often misunderstood by the business owner. As a result, true ROI calculations for most small businesses are skewed.
Most small business owners make their mistake in this most necessary calculation, because they do not properly value their own time. Please note that when I previously defined investment, I stated that it relates to the amount of resources put into generating the payback.
Indeed, resources includes cash money. But, it also includes human resources or time.
If most small business owners would value their hours at the minimum wage, and calculate their time into the investment equation, they would soon realize that their small business is running in the red!
Some small business owners will finally run ROI calculations including the human resources, and suddenly realize that they could make more money working a job. If the small business owner has been running their business for a really long time, struggling to make ends meet, they might see this calculation and close their doors once and for all.
PLEASE DO NOT LET ME DISCOURAGE YOU
I do not share this revelation with you so that you will close your business down. Quite to the contrary. I share this with you so that you can see the big picture and start running your business in a way that will actually generate a real profit for you and your business.
If you are within the first two years or five years of the start of your business, then running in the red should not be thought of as a bad thing. However, if you are ten years into your business and earning less than minimum wage from your business, there is a serious problem afoot that needs to be addressed
immediately.
STARTING OUT
When you are just beginning your own business, you have plenty of time on your hands. This is the reason why most small business owners do not properly count their time in the ROI equation. They just look at cash expenditures and incoming monies, and they are satisfied with that calculation.
It is often said that people generate the kind of results that they believe they can achieve or the kind that they want to achieve. Seeing the goal is the first step to achieving the goal. Expectations will always bring results equal to the expectation.
Having been down the business startup path before myself, I too understand the desire to calculate ROI without consideration to the time invested in the enterprise.
However, I also understand the importance of placing a value on my time and working that into my final numbers.
In the beginning, I ran two types of ROI calculations: all resources exempting my time, AND all resources including my time.
Of course, I actually set a higher expectation for my own income level. First, I had decided on ten dollars an hour for my time. Later, I adjusted that amount upward.
Starting out, even though I ran two versions of my ROI
calculations, I relied first on my resource excluding my own time. Once I had achieved this goal, then I refocused my attention to reaching the ROI which took into account my own time.
Now, that time has passed, I can go back and look at my yearly ROI and see that I have earned enough cash to pay for those early days of famine.
THE SECRET OF TURNING ROI CALCULATIONS INTO SUCCESS
Every step in your business startup is a calculated guess as to what you believe you can achieve.
Measuring your results is essential to making your business profitable. ROI measurements are imperative to measuring and understanding the results you are achieving with your new or existing business.
Take into account all factors relating to the profitability of your business and do not smudge on the facts to make it seem more profitable than it really is. It is important to approach your business and your business results with absolute honesty. Be honest with yourself and face the facts of your task.
An honest examination of your business at regular intervals will help you get on and stay on track to keep the doors of your business open. You will thank yourself later.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.
According to the Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database.
I like using the DMOZ directory as an example because submitted links are tested by human beings with integrity, for the honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFAs usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then the average life of your link is between seven minutes and 144 minutes. I suspect the actual number of submitters is much higher and the results are much worse. Given that few people surf FFA pages, the chances of your submission being of any real value is practically nill!
Most of the people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receive the list will receive anywhere from twenty to 140+ messages a day from the list. People only interested in promoting their own thing who do not have the right motivation to open, let alone read Your Advertising will receive these messages. As a result, thousands of messages go out daily or weekly that will never be seen by anyone but the sender of the ad. Where is the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the types that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple --- work or starve.
Examples of active promotions include Pay Per Click Search Engines (PPCSEs), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community.
Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others.
Let us look at articles as a solid example of my point.
You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still has been as valuable as it is today.
Due to the fact that the article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth.
My hope is that you will be one of the people who conquer the challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you.
Please continue to educate yourself so that you can avoid the money pits - instead, strive to find the money barrels. It can be done. I am living proof.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.
The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each.
-You must understand which markets the different media's can reach.
-You must understand the demographics of the media's consumers.
-You must understand the buying habits of the consumers reached through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S SHOULD BE CONSIDERED
The media's that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are the big boys that big businesses use regularly.
Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media's generally cost big bucks. Given certain circumstances, the big media's can be bought for very little money.
Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during non-primetime hours.
Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays.
If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising.
Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a bargain basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more event-driven. The trade show is the event, while the press release generally exploits an event.
Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at the consumer, and those can be very valuable avenues for sales as well.
The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business.
Sometimes the appearance of a business at a trade show or other show can provide the necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information than the appearance of a business at a show.
Yet, even the most mundane of information could be spiced up to give the real air of importance necessary to get your press release read and printed.
The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost you to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and the consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business.
Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accommodate. Telemarketing seeks to minimize the time expenditure, but it often leads to a smaller degree of respect and attention.
Depending on your product or service --- and always depending upon the people you employ to the task --- each method will be more suited to each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support the process of branding.
Branding is the process of establishing your business as the supplier of a certain product or service, or in emphasizing a certain USP (Unique Selling Proposition) as it pertains to your business.
If branding and USP seems to be a confusing concept, think about Wal-Mart and their tag line: "Always Low Prices, Always."
Think about Ford Motors, "Quality is Job One."
Think about the Visa Card, "It's Everywhere You Want To Be."
You see, these top corporations have managed to make their USP part of their branding.
Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to employ in your advertising and promotion, you should become knowledgeable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities.
However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business.
When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing --- after all, that is why you got into the business in the first place, right?
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main -18365
Operating a home business is seldom easy and interruptions come in all shapes, sizes and forms.
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment, your productivity and patience can be seriously tested.
For example, right now my five-year old son is pulling on my shirt and begging me to read him a story. Clearly, I'm in the middle of something important here, but how can I say no to those eyes? Ill be right back...
Ok, that wasn't so bad was it? He's happy, I'm happy (having bonded with my son) and now I'm back to continue my conversation with you :-) What's the lesson here? Flexibility is a major key to balancing your home business priorities with your family's needs.
I can tell you from first-hand experience that maintaining a deep level of concentration on work in a home business for long periods of time is next to impossible. Naptime does offer some reprieve, but any break from the kids is usually short lived.
Even with older children, summertime introduces new challenges with kids running in and out of the house all throughout the day.
I would like to share with you some of the tips I have discovered to help manage your home office with children in your midst. Since children of different ages pose different challenges, I will present my tips in terms of age groups.
OLDER CHILDREN AND TEENS
We will look at older children first since they pose the least challenge to our work productivity.
Children, who are old enough to understand the idea of schedules and chores, are old enough to understand the needs of your home business. Explain to your children that you do your work at home so that you can be near them when they need you. But also be sure they understand that you must do your work so that you will have the money necessary to keep your house, feed the family and to provide them with money for entertainment.
Once your children understand the necessity of your work, then outline a work schedule and explain it to them. Do make sure they understand that emergencies are definitely an acceptable reason to interrupt your work. Then make sure they understand that between hours x and y, you will be doing work --- and then hold them to respecting your schedule.
INFANTS
Infants will never understand your needs for work. But fortunately, babies do well under a schedule or routine. Instead of expecting your child to work around your schedule, schedule your work around the needs of your baby.
It is simple. Babies eat, sleep and poop. Sometimes they play. Fortunately, babies sleep more than they do anything else.
Naptime offers the best advantage for getting your work done. Get your baby into a routine of eat, sleep and play, and you will experience unexpected levels of productivity.
TODDLERS
If you have a toddler running around the house while you are operating your home business, then you may find that your hair turning gray or disappearing altogether. But, gray hair is a sign of character, right. ;-)
I am venturing to guess that the person who devised the door lock for the inside of the house did so because he had toddlers in his own home. Inside door locks should only be utilized when you are making that important phone call and your toddler is screaming for your attention. At all other times, your door should remain unlocked with your door open.
Develop a routine with your children for meal times, naptimes, and play times. Work these times into your work schedule and adhere to them. If you fail to keep appointments with your children, your children will have less respect for your work and do more to prevent you from the completion of your work.
Don't be afraid to let your children sit in your lap while you are working. It helps them to feel wanted and it helps them to be a part of your daily life. There are times when it is okay for them to be sitting in your lap while you work, and at other times you need them out of your lap. Don't be afraid to tell them to get down and go play or read a book so that you can resume your work.
Permit your children to have their toys in your office. Often they will sit contently and play while you work. Just knowing you are near is enough to keep them happy.
Be prepared to take an hourly break to deal with your toddler. Try to do potty breaks at your hourly break and to do drink refills. This can help your child grow into a routine that will work well with your home business. At each break, spend a few minutes with your child giving hugs and kisses and talking with your child about what he or she wants to talk about.
Toddlers don't always do well with the routine, so be prepared to take a few minutes when needed to give the attention that your child so desperately needs in the moment.
IN CONCLUSION
I hope these tips serve to help you in the challenge of operating a successful home business.
My home business permits me to fulfill my financial obligations *AND* see my children grow up. I would never contemplate trading my home business for another kind of business. Even with the added challenges of dealing with toddlers in my home office, the upsides far outweigh the downsides.
Growing my own home business with children around has definitely given me a new respect for all people who successfully run a home business with kids in the work environment. Kudos to you!
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main-1836 5
Henry Ford taught us that to simplify the manufacture of automobiles, that the best way to do so was to install the assembly line. That one change revolutionized the auto manufacturing industry permitting the industry to build cars at a cost whereas the average person could afford to buy one.
The lesson we should take from this is that having the ability to improve the process of getting the job quicker and cheaper, without compromising the quality of the job being done, will help catapult the person who simplified the process to the top of his/her field.
Pennies saved in your home business can turn into dollars at the end of the day, and dollars can quickly multiply into hundreds or thousands of dollars over time.
Doubt me if you will, but let me ask you a question. Do you think a saving of two fifths of a penny could make any real difference in the profit margin of a home business? Of course the right answer is "it depends on how many transactions are done in a year, utilizing the savings of the two fifths of one penny."
You only have to think back a couple of decades to really appreciate this question. Do you remember the nut that lived and died in a Las Vegas hotel room? You know the one who was a billionaire, and was so worried about germs that he died of starvation? If you guessed Howard Hughes (1905-76), pat yourself on the back.
Now Howard did not make all of his money on his two fifths of one penny. He did however make a ton of money from his two fifths of one penny. It seems Howard owned a can manufacturing company. And one day, Howard's team figured out how they could make one minor change in the design of their food can to reduce the amount of tin necessary to make a single can.
As the story goes --- if my memory serves me correctly --- the reduction in tin usage equaled a saving of two fifths of one penny per can. Howard --- being the really smart businessman that he was --- decided that he would not be so greedy as to keep all of the savings for himself. What Mr. Hughes did do was to keep half of the savings for himself, and give the other half to his customers. The incredible thing about Mr. Hughes decision is that by saving his customers an extra one fifths of one cent per can, he managed to take more market share away from his competition --- netting his company an additional and substantial portion of the total market share in the canning industry.
Let us return our thoughts to your home business. Have you ever gotten the feeling of excitement --- when you read something or thought of something --- that you could not wait to implement this new idea? This could be one of those moments...
In every home business, there are certain processes that we do over and again. Sometimes it may be possible to trim the time or expense of a process which in turn will add pennies or dollars to your bottom line. If it is a process that you do hundreds or thousands of times per month, then your savings will multiply into hundreds or thousands of dollars in monthly savings.
Imagine what running a home business was like BEFORE the computer...
Before the personal computer, we had to hand type all letters and invoices. Now, we can setup a letter or invoice that we send out quite often, and we can save it in our word processor so that when we need to use it again, we can print it quickly and efficiently. There is no longer a need to type the document again from scratch.
The computer has simplified our business communications and has provided us the opportunity to reduce our costs of doing business.
Think about all of the other processes that the computer has enabled us to do for far less expense than what we could in the past.
In this case, the computer is a tool that permits us to save time and money.
So, my challenge to you is to begin examining the processes in your own home business and look for ways in which you can save yourself time and money. It is far better for you to contemplate on this matter than it is for me to do so for you. Simply put, you know your business better than anyone on the planet does. Therefore, you are in a better position than anyone to find those extra dollars that will decrease your costs and increase your profits.
The extra pennies and dollars you could extract from your business could spell the difference between success and failure for your home business enterprise.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main-1836 5
When you are the owner of a home business, you will find hundreds of distractions that vie for your time, energy and focus.
Common distractions include: children, family, friends, neighbors, pets, phone calls, mail, household chores, video games, television, neighborhood children, visitors, and so many more.
As an owner of a home based business, you must always remember your purpose in bringing your profession home. What was your reason for wanting to own a home business? Was your goal to work from home so that you can share in the lives of your children? Was your goal to be out from under the rule of a tyrannical boss? Was your goal to have the freedom to work when it is convenient for you? Was your goal to make tons of money working for yourself?
Here's a few good tips that will help you stay focused on your home business:
TIP #1:
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long. It is far too easy to let circumstance drive your activities --- and when circumstance is in the driver's seat, you are more likely to crash and burn.
TIP #2:
Remember --- your own business is a lot like a real job. Some people go to work to play, some go to socialize, and others --- most often those who are paid in a commission or tip environment --- go to work to work and to make money. When you work for yourself, your salary is directly proportional to your productivity. Therefore, wouldn't it make sense to stay focused on getting as much done in as short of a period as possible?
Go to work to work and to make money. Leave playtime and recreation for when your workday has ended.
TIP #3:
When you are dealing with family in the course of your workday, it is important to schedule your activities as much as possible. With small children, you must take time when you must, but you should also work hard to make sure you dedicate a specific number of hours to your workday.
With older children, it is much easier to tell them that you will be working between the hours of x and y. Your children and your friends must understand that certain hours of your day are devoted to the activities of your business.
TIP #4:
Don't permit your friends and extended family to run over you. Many people get the blind idea that if one works from home then they are not actually working.
Well-meaning people may try to fill your doorway to bring advice about getting a real job. Others may simply believe that if you are at home, then you are fair game for chitchat and socialization.
You must stand firm. You must make certain your friends and family understands that when you are working, then you ARE working! If they wish to socialize with you, then they need to do it during the hours that are not dedicated to your home business.
You are the only one who can stand up for you. Your friends and family will seldom be able to appreciate your dedication to your home business, unless you make the effort to make sure that they have the same respect for your business that you do.
TIP #5:
You should allot a certain portion of your day to email and to regular mail. For example, allot one hour in the morning and one hour in the afternoon to handling your written communications.
Unless you dedicate certain times to the handling of these communications, you will soon find yourself on the downward slope of decreased productivity.
TIP #6:
When you find yourself spending too much time doing non-productive activities, then you should seriously consider finding a third-party service provider who will assist you in those non-profitable business activities.
As an example, you might be in the mail-order business. You might believe that your time is best spent writing ad copy and setting up your advertising, but you find yourself spending far too much time taking care of your books to take care of your advertising in the manner that you should. In this event, it might make more sense to hire a bookkeeper to handle your financial records for you.
CONCLUSION:
In the end, the success of your home business is entirely and completely reliant upon you and the decisions that you make.
You had your reasons for deciding to start your own home based business. You must always keep your reasons in the forefront of your mind. You must always be able to rely upon your own self and your dedication to the success of your business.
Your friends and family might be annoyed that they cannot come visit upon their own whim, but when success comes to you and your business, they will better appreciate you for putting your foot down when necessary.
Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have the discipline necessary to reach them.
Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main-1836 5
